LinkedIn Connection
The LinkedIn connection integrates your account with OpsTower via OAuth, giving agents the ability to pull recent posts and analyze engagement analytics.
Prerequisites
Section titled “Prerequisites”You need a LinkedIn account. The connection uses OAuth 2.0 for secure authorization.
Important Note
Section titled “Important Note”LinkedIn access tokens expire after 60 days. When the token expires, you will need to reconnect by re-authorizing through the OAuth flow. OpsTower will display a warning when the token is approaching expiration.
Setting Up the Connection in OpsTower
Section titled “Setting Up the Connection in OpsTower”- In OpsTower, navigate to Connections in the sidebar.
- Click Add Connection and select LinkedIn.
- Click Connect with LinkedIn to start the OAuth flow.
- Authorize OpsTower in the LinkedIn consent screen.
- You will be redirected back to OpsTower with the connection active.
What Agents Can Do
Section titled “What Agents Can Do”Once connected and enabled on an agent, the agent can:
- List recent posts — pull your recent LinkedIn posts and their content
- Get post analytics — retrieve engagement metrics for specific posts
Use Cases
Section titled “Use Cases”- Content strategy: Understand which post types (product announcements, thought leadership, customer stories) drive the most engagement
- Social attribution: Correlate LinkedIn post engagement with traffic and signup spikes in your analytics
- Audience insights: Track how your professional audience responds to different content themes